The Sponsorship Business The Sponsorship Business The Sponsorship Business The Sponsorship Business
welcome toThe Sponsorship Business

The Sponsorship Business offers a range of professional services designed to meet the needs of sponsorship-seekers at all levels of sport, as well as companies that are existing or potential sports sponsors.

What we do

The Sponsorship Business has been established by Brian Sims, one of international sport's most experienced and successful sports marketing exponents. It is his belief that despite the phenomenal increase in the use of sports sponsorship as a marketing tool, the overall standard of motorsport sponsorship proposals being sent to companies is still very poor.  Few of the many proposals that he sees provide evidence of any real understanding as to how innovative sponsorship strategies can be shown to generate a high-level ROI for companies in a sustainable, measurable way.

Brian regularly delivers training courses on the topic of sponsorship acquisition to many of the world's leading sports associations. Few people are better qualified to provide guidance as to how you can improve your chances of securing that much needed sponsorship budget.

The Sponsorship Business has a simple objective: to offer a range of services designed to help you become more effective in your relationship with commercial sponsorship, whether you are:

New On-line Course

Motorsport Sponsorship Getting your Share

In assocation with

A unique on-line training course aimed at greatly increasing your chances of securing sponsorship at any level of motorsport. It has been personally designed by Brian Sims and is based on the experience he has gained during a long successful career in sponsorship acquisition, at all levels of the sport up to and including F1. 

This video-formatted course includes many fascinating case studies of actual sponsorship deals.  

Motorsport Sponsorship: Getting Your Share offers professional sales training at the very highest level. It is geared specifically to help build your understanding and confidence levels in the most effective ways of approaching companies with a sponsorship property able to meet their real, not assumed needs.

This course is ideal for: competitors, team owners or marketing managers, parents of young karters, driver managers or those working in a sponsorship agency. 

Take a look at the Free Introductory Video right now. It gives you an insight into the comprehensive range of topics included in the 12 Modules that comprise this dynamic training programme.

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Individual Modules


Minutes of Tuition

Don't take our word for it
Meet The Directors

Brian Sims

Brian has enjoyed a colourful, successful career in international motorsport. His outstanding sponsorship acquisition skills initially helped him enjoy a successful career as a professional race driver before taking up the role of Head of Motorsport for the international API sports marketing group.

In this capacity, he personally secured the multi-million pound sponsorship agreements that brought FedEx and Gillette into Formula 1 for the first time. He then became the Commercial Director of the Benetton F1 team until its sale to Renault in 2000. Brian is the Founder and an Honorary Life Member of the Motorsport Industry Association.

Brian Sims



Ryan has been involved in motorsport for over 20 years, primarily within the motorsport insurance sector. He is the Managing Director of Ryan Motorsport Insurance - a worldwide renowned company that provides insurance solutions to drivers, teams, managers, venues and companies within the sport.

Having met Brian Sims and discussed his in-depth strategies for creating successful sponsorship proposals, Ryan decided that he had to be involved in this new business and play a role in increasing the chances of people at all levels within motorsport to secure their fair share of the vast budgets allocated by companies to sports sponsorship.


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